Privacy Policy

We take privacy rights and protection of the interests of Historypin and Shift users very seriously and we seek to ensure the highest standards of compliance with UK Data Protection Laws and Regulations. Shift has an up-to-date data protection notification registered with the Office of the Information Commissioner. This can be seen at:, listed under our former name of "We Are What We Do".

This privacy policy explains to you how Shift may use your personal data (the "Privacy Policy").

By registering via a Historypin or Shift website (the "Websites") or otherwise using the information and facilities provided on the Websites and our other services such as smartphone apps ("Services"), you give your consent to the use of your data in accordance with this Privacy Policy. If you have any questions regarding this policy or Shift then please contact us as set out at the end of this document.

1. What do we mean by "Your Data"?

1.1 "Your Data" means any information about you which is personally identifiable, including, without limitation, your name, address, date of birth, telephone numbers, email address, user name, password, comments, personal descriptions, photos and other information from which you can be identified and which you may disclose to us or otherwise via the Websites at any time.

2. When do We collect Your data?

2.1 We collect Your Data from you when you:

2.1.1 register via the Websites;
2.1.2 post an entry, message or comment on one of our Websites;
2.1.3 make a complaint or enquiry or provide other feedback whether to other users or to us through one of our Websites; or
2.1.4 choose to disclose your data to us or otherwise through one of our Websites at any other point.

3. How does Shift use Your Data?

3.1 We use Your Data to:

3.1.1 monitor, develop and improve our Services, Websites and your experience;
3.1.2 process and administer your registration as a Historypin or Shift user;
3.1.3 contact you with queries about your content or in order to request any additional consents required to publish it in other forms pursuant to our terms and conditions;
3.1.4 process and deal with any complaints or enquiries made by or about you;
3.1.5 monitor and investigate any suspected breach of our Terms and Conditions made by or otherwise relating to you;
3.1.6 unless you have requested that we do not, to keep you updated with information by email or sms about existing and new Historypin or Shift services that we think may be of interest to you. To opt-out of receiving any such information you can make this clear on registering or by going to ‘view your profile’ on the Website at any time.

3.2 Please note that although we do not monitor or vet entries and communications placed on or sent via any Websites, we do reserve the right to randomly check, amend, edit or remove information or data on the Websites that comes to our attention and is in breach or potentially in breach of our terms and conditions or we may ask carefully selected third parties to undertake such activities for us.

4.  Will Shift pass Your Data to third parties?

4.1 Shift may pass Your Data to other people as follows:

4.1.1 Your user name will be publicised on the relevant Websites against any entries that you post and this will be the identity by which you are known on the Websites and will therefore be available to any other users of the Websites. You may opt to show your decade of birth on your profile on relevant Websites, however your full date of birth will not be published. We therefore strongly recommend that you do not use your full name or disclose any other personal details about yourself that you do not want to be publicised and available to other viewers.
4.1.2 To our employees, agents and partners to administer the Services and Websites and the products and services provided to you by Historypin or Shift now or in the future.
4.1.3 In some cases we may use a technical partner to conduct some processing of Your Data on our behalf in providing the Services and Websites, but this is always subject to strict contractual control.
4.1.4 Some general statistical information about the Services' user base, use patterns, traffic volumes and related matters may be passed on to reputable third parties but these details will not include information personally identifying you.
4.1.5 We may disclose Your Data to the police, regulatory bodies or legal advisers, your parents, teacher or legal guardian in connection with any alleged criminal offence or suspected breach of our Terms and Conditions by you.
4.1.6 We use Intercom CRM to message and collect data on users. See Intercom's privacy policy for more detail.

4.2 Always think carefully before disclosing Your Data or other information to other Historypin or Shift users or otherwise posting Your Data on the Websites. It is important that you are aware that any of Your Data or other information which You choose to disclose on the Website may then be viewed and even used by other users. We do not control the contents of communications made between users although you can make a complaint about another user as detailed in our Terms and Conditions.

4.3 You must respect the privacy of others and you should not disclose any personal details about other people including your family, friends, acquaintances, classmates, teachers or other persons that may be misleading or cause them harm or offence. It is your responsibility to obtain their prior permission in respect of any mention of them where relevant.

4.4 Other than in the circumstances outlined in paragraph 4.1 above, we will not provide Your Data to any third party without your consent or unless we are required to do so by law.

5. Data Security

5.1 Shift endeavours to take all reasonable steps to protect Your Data. All the Data collected by us is stored on a secure server. The secure server software encrypts all information you input before it is sent to us.
5.2 The Historypin site defaults to a secure encrypted communication channel between you and our server, which you can verify using your internet browser.
5.3 The Historypin website can optionally collect an email address (username) and password that you set specifically to create an account on the Historypin system. We encrypt the communication session between your browser and our server when we ask for your password, and we do not store your password within our system. Instead, we use a cryptographically secure hash which lets us verify your login credentials without giving us or any potential attacker access to your confidential details.

6. Cookies

6.1 Cookies are small pieces of information stored by your browser on your computer's hard drive. We use cookies to allow us to understand who has seen which pages, to determine how frequently particular pages are visited and to determine the most popular areas of the Websites and Services. Most web browsers automatically accept cookies, though you do not have to. We do not control the use of cookies by third parties. If you wish to disable cookies then you can do so by readjusting your browser settings although please note that by disabling cookies you may not be able to register with or use all features of our websites.

6.2 For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at

7. Third party information

7.1 We may supplement the information that you provide to us with information that we receive from third parties, for example, collected from other members of your household, class or organisation.

8. Access to and Updating Your Data

8.1 You may access and update Your Data by selecting ‘My Profile’ you must make sure that you update Your Data as soon as possible with any and all relevant changes.

9. Other links

9.1 Please be aware that our Websites may link to other web sites, which may be accessed by you through our site. We are not responsible for the data policies, content or security of these linked web sites.

10. Contact Us

If You have any comments or queries in connection with this Privacy Policy, please contact Shift by email at or write to Historypin at 1st Floor, 71 St. John Street, London EC1M 4NJ, United Kingdom.

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